CallPop! extends the client's marketing reach beyond traditional 800 number response to integrate automated demographic data, text, Facebook, and email.
Now if a call from TV, Radio or newsprint is missed (or a call shortened by the presence of law enforcement while driving), CallPop! provides automated response via text message in a Can-Spamm compliant system.
An email to the client is then generated showing customer text replies. The in-panel email provides an interface for clients to immediately engage the customer in a text conversation. In a world where most client callbacks go to voicemail, this is highly valuable for retaining high value clients through immediacy. This study showed 1 out of 5 callers that did not stay on the line long enough to qualify continued after-hours to answer questions.
The CallPop! case study centered on a national legal client that provides services 9-5 EST Monday thru Friday. From the 267 call responses generated via pay-for-performance television, the following data was provided:
Average 72 second call
55.8 Average Response Age
55 text replies or 20.5% New Conversations otherwise lost
106 Email Addresses or 39%
74 Facebook Profiles or 27%
73 Physical Addresses or 27.3%
For more information please visit CallPop.click
